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Saving The Polar Bears
The launch of a white Coke can has turned into a bit a holiday disaster. People all across the US have been up in arms – confusing the white Coke can for Diet Coke and vice versa. And while marketing and design professionals may consider these comments to be daft or hardly even consider the people saying them – the truth is that Coke IS red.
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A Polished Polish FA
This logo is not the typical crest and stars (not that they have any) with some gibberish around the bottom. Its made up of rich colours, soft gradients and clean yet flowing lines. But the past is not all gone – it still retains all the elements of the outgoing version – an eagle, a crown, and a soccer ball but does so with real and modern European flair.
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Handwritten Is So Much More Personal
The new identity is a refreshing change and does justice to the brand name – literally. Its handwritten and by nine different people and it looks like they had some fun coming up with it.
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Super Fast Forward = Branding Awesomeness
On first glance there is absolutely nothing that says insurance, actually it really doesn’t say anything at all – its a disproportionate ‘X’ and odd looking mini ‘L’ But thats what is brilliant. XL have rather courageously been able to do away with every single insurance identity cliché
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Judaisim for the New World
The new logo is wonderful and fitting evolution. The Menorah in particular with its asymmetric form and emphatic candle flames gives this age old symbol some depth & dynamism. The typography here is a bit of a let down – it subsribes to modern myths such as ‘lowercase is more conversational’ and ’rounded is more youthful’.
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Put Your Head On My Pillow
This exercise is clearly strategic and has been driven by the consultants, but all good consultants know a great visual identity can really bring the strategy to life and create momentum for the exercise. Patrons of the All Seasons chain will be all to familiar with the change but the rest are in for a bit of a treat.
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Press Play
The UK’s national telecom services provider has launched an all new identity and UX for its on-demand digital TV service – BT Vision. Launched in 2006, BT Vision’s offer delivers content across genres such including Film, Music, TV, Kids and Sport. Developed by London based Proud Creative and ManvsMachine the new identity is hoping to the make the service more modern and a whole lot more appealing in a world of ever expanding bouquet of online on-demand services.
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Universal Quantification for Asian Art
Jay Xu took charge of the Asian Art Museum in San Francisco 3 years ago and together with Wolff Olins has been working on setting the museum up for a much-needed reinvention. And it does look good.
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Telstra & Its Multi Colored Dreamcoat
There was nothing wrong with the old logo per-se and its nice to see that Telstra have taken a more positive approach to this exercise. The brand has phenomenal recognition and they have built on existing equity and confidently moved from the word ‘Telstra’ to a clean, simple and more iconic ‘T’. This juxtaposed with the intentionally chaotic and multi-colored animations provides a fresh change to the otherwise dull world of telecommunications. The tagline too fits its quite well – “Welcome to life in full colour”.